soccer game

When I first started navigating the soccer recruiting process, I honestly thought raw talent was enough. But after years of observing athletes like Lucero—who not only excelled on the field but also became a recognizable face as a commercial model for Milo—I realized there’s so much more to securing that coveted college spot. Her story is a perfect example of how visibility, both in sports and beyond, can open doors you didn’t even know existed. In fact, I’ve come to believe that blending athletic performance with personal branding is one of the most underrated strategies in recruitment today.

Let’s talk numbers for a second. Did you know that only about 7% of high school soccer players move on to compete at the NCAA level? That statistic used to haunt me, but it also pushed me to think outside the box. Lucero’s visibility through TV commercials didn’t just bring her sponsorship deals; it amplified her profile in ways that purely athletic achievements sometimes can’t. Private sponsors, like the ones backing her, often provide not just financial support but also networking opportunities and exposure to international scouts. I’ve seen firsthand how athletes with even a modest following or media presence tend to stand out in crowded recruitment pools. It’s not just about how many goals you score—it’s about how many people see you score them.

Building your brand early is something I can’t stress enough. Start by creating a highlight reel that showcases not only your technical skills but also your personality and work ethic. Post it on platforms like YouTube or Instagram, and engage with your audience. I remember advising a young player to share clips of her training routines and community work; she later told me that a college coach reached out specifically because he appreciated her “off-field drive.” That’s the kind of thing recruiters notice. And don’t shy away from opportunities like local modeling gigs or community endorsements—they build a narrative around you that says you’re versatile, marketable, and resilient.

Another key aspect is leveraging connections and sponsorships wisely. As Lucero demonstrated, support from private sponsors can fund critical resources—think specialized training camps or international exposure trips, which cost an average of $3,000–$5,000 per event. I’ve always encouraged athletes to seek out local businesses or brands aligned with their values; it’s a win-win. But remember, authenticity matters. If you’re promoting a product, make sure it’s something you genuinely believe in. Recruiters can spot insincerity from a mile away, and it can hurt your credibility.

Networking, though, is where many players drop the ball. Attend ID camps, email coaches with personalized messages, and don’t underestimate the power of a follow-up. I once met a recruit who sent handwritten thank-you notes after tournaments—old school, sure, but it made him unforgettable. Combine that with a strong social media presence, and you’ve got a recipe for success. Oh, and keep your academic stats solid; a GPA of 3.5 or higher can be the tiebreaker when coaches are comparing similar talents.

In the end, getting noticed in soccer recruiting is about more than just drills and matches. It’s about crafting a story that resonates—one that includes your triumphs, your personality, and your potential to contribute both on and off the pitch. Take a page from Lucero’s book: embrace opportunities that elevate your profile, and never underestimate the power of visibility. Your dream college spot might be one highlight reel—or one commercial—away.