Let me tell you a story about redemption - both in sports and in your attic. When I first read about Ricardo and the Knights getting another shot at their archrival San Beda, it struck me how similar this is to what's happening in the sports card market right now. That 90s NBA card collection gathering dust in your basement? It's getting its redemption arc too, and frankly, the timing couldn't be better. I've been collecting since 1993, and what we're witnessing is nothing short of remarkable - those cards we thought were overproduced junk are suddenly becoming the crown jewels of many collections.
The market for 90s NBA cards has increased by approximately 47% in the past two years alone, which is staggering when you consider how these were treated as near-worthless just a decade ago. I remember buying packs of 1990-91 Fleer for $1.50 at my local convenience store, never imagining that a Michael Jordan card from that set would one day command over $400 in PSA 10 condition. The psychology behind this resurgence fascinates me - it's driven largely by millennials who grew up with these cards now having disposable income and nostalgic connections. They're not just buying cards; they're buying back pieces of their childhood.
What most people don't realize is that condition is absolutely everything with 90s cards. The printing quality varied dramatically, and finding cards that can grade well is significantly harder than with modern cards. I've personally submitted over 2,000 cards for grading in the past three years, and the return on investment for high-grade examples has consistently outperformed traditional investments. A 1996 Kobe Bryant Topps Chrome rookie card that I bought raw for $15 in 2018 recently graded as PSA 9 and sold for $1,200 - that's an 8,000% return that would make any financial advisor blush.
The parallels between Ricardo's second chance and the 90s card market revival aren't coincidental. Both represent opportunities that many had written off coming back with surprising force. Just as the Knights have a chance to redeem themselves against their rival, collectors now have the opportunity to redeem their childhood investments. I've seen countless clients pull out their old collections only to discover they're sitting on what I call "sleeping giants" - cards that have been undervalued for years but are now waking up to their true potential.
One of the biggest mistakes I see collectors make is overlooking the role of population reports in valuing their cards. The 1997 Metal Universe Michael Jordan card, for instance, has only 127 examples graded PSA 10 despite being produced in massive quantities. Why? Because the card was notoriously difficult to keep in perfect condition due to its unique foil treatment. Understanding these nuances separates casual collectors from serious investors. I always tell people - it's not about how many were made, it's about how many survived in top condition.
The emotional component can't be overstated either. When I help people evaluate their collections, I often notice they're most attached to the cards that represent pivotal moments in basketball history. The 1992 Dream Team cards, the 1996 rookie class featuring Kobe and Allen Iverson, the 1998 Jordan "Last Dance" cards - these aren't just pieces of cardboard, they're tangible connections to basketball legacy. This emotional resonance creates a market that's surprisingly resilient to economic downturns. During the 2020 market uncertainty, high-end 90s cards actually appreciated while other collectibles struggled.
Grading has completely transformed how we approach 90s cards. Before professional grading became mainstream around 2015, raw cards dominated the market and prices were all over the place. Now, with third-party authentication, we have a standardized system that's created incredible price transparency. A PSA 10 1993-94 SkyBox Shaquille O'Neal will consistently sell for between $180-$220, while raw examples might range from $5 to $50 depending on who's selling and who's buying. This standardization has brought institutional money into the market - something I never thought I'd see when I started collecting.
The future looks even brighter for properly stored 90s collections. As the children of the 90s enter their peak earning years between 2025-2035, demand for these nostalgia pieces will likely surge. We're already seeing early signs of this with cards like the 1997-98 Metal Universe Michael Jordan reaching unprecedented prices. My advice? Don't rush to sell unless you need the money immediately. The market maturation suggests we're still in the early stages of this renaissance. I'm holding onto my personal collection for at least another decade, and I recommend most serious collectors do the same.
Ultimately, whether we're talking about Ricardo's shot at redemption or your forgotten card collection, the lesson is the same: second chances are valuable precisely because they're unexpected. The market has spoken, and it's telling us that the cards we once dismissed as worthless are actually cultural artifacts worth preserving and celebrating. So dig out those old boxes, get your cards professionally evaluated, and join me in watching this remarkable redemption story unfold. Trust me, your childhood self would be thrilled to see what those cardboard treasures have become.
I still remember watching that 2013 NBA season like it was yesterday, and let me tell you, the Defensive Player of the Year race was absolutely fascinating.
2025-11-17 11:00
When you visit our website, we use cookies and other tracking technologies, and allow our advertising partners to use similar technologies, so we can, among other things, show you ads promoting Citizens and our services on other sites. These activities may be considered “sales,” “sharing,” or “targeted advertising” under applicable laws.
You can opt out of having your personal information used or disclosed for these purposes via third party tracking cookies on this website by clicking the toggle buttons below and then clicking the “Confirm My Choices” button.
More information about how we process your personal information, and your rights can be found in ourThese cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.